The Coupon Calculator – calculate your success

Are you considering using coupons to drive your sales? This website will help you calculate if and how you can use coupons successfully.

The Coupon Calculator is free of charge, without any obligations and the results are displayed instantly. Please enter all values below and hit “calculate”.

Price of the coupon

Regular price of the product that is sold via coupon

Number of coupons sold

Additional earnings per coupon

Fee per coupon of the website who promotes the coupon (e.g. Groupon)

Share of revenues of non-redeemed coupons (often 50%)

Share of consumers who will redeem their coupon (often 80%)

Cost of product per coupon

Share of cannibalized sales (often 20%)

Share of repeat buyers (often between 10 and 40%)

How much profit is made with each of the returning customers?

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